On March 31, 2025, at 8:09 am, Aixin Group's Aixin Sentient Shangyan Hotel was officially opened at No. 111 Nanan Road, Zezhuyuan Street, Xindu District, Chengdu. Also opened on the same day were the affiliated catering brand "Golden Pomfret & Beautiful Frog" and Aixin International Travel Company. Group Chairman Lin
Quanzhong, along with management and guests, attended the opening ceremony to witness this important moment.


Hotel Overview: Based on the core of the north of the city, diversified
service needs
Aixin Sentient Shangyan Hotel is positioned as a four-star comprehensive business hotel, located in the core area of the new consumption vitality zone in the north of Chengdu. The hotel is a single 18-story building, integrating guest rooms, catering, conference and leisure, with a total number of more than 180 rooms (sets), which can meet the diversified needs of business travel and tourist accommodation.
The first floor lobby of the hotel has a reception area, a business center and a leisure tea bar. The second to fifth floors are catering areas, including a banquet hall for 500 people, 8 dining rooms and a tea house for 60 people. Floor 6-15 is the guest room area, equipped with standard rooms, business suites and other room types, some rooms can overlook the landscape of Fenghuang Mountain Sports Park. On the 16th to 17th floor, there are 5 multi-functional conference halls, the largest meeting room can accommodate 500 people, supporting corporate meetings, training and other activities. The underground and ground parking lots provide a total of more than 100 parking Spaces, and there are special parking areas for buses, which is convenient for group travelers.
It is only a 5-minute drive from Liaojiawan Station of Metro Line 5 and Chengdu International Trade City, a 15-minute drive to Phoenix Mountain Sports Park, and a 35-minute drive to Guanghan Sanxingdui Museum, Chengdu Research Base of Giant Panda Breeding and other popular attractions, providing convenient travel options for business travelers.



Catering and tourism supporting facilities: Perfect service chain
"Golden Pomfret & Frog" restaurant is located in the east side of the hotel, focusing on Sichuan-Chongqing special dishes, with Golden pomfret and frog hot pot as the signboard, with a hall and private room area, can serve more than 100 people at the same time. The restaurant adopts the design of open kitchen, the main ingredients are local fresh supply, and the pricing is suitable for the public consumption level.
Aixin International Tourism Company has been put into operation simultaneously, relying on the geographical advantages of the hotel, focusing on the development of "business + cultural travel" service products. At present, it has launched Sanxingdui cultural one-day tour, Panda Base research tour and other routes, and provides customized services for corporate customers such as conferences and exhibitions, business visits, etc. In the future, it will link the surrounding furniture industrial park, medical and health institutions and other resources to expand industrial tourism projects.
Opening ceremony: Simple and pragmatic, looking forward to the future
The opening ceremony was held at the hotel's main entrance square at 8 a.m. Lin Quanzhong, chairman of Aixin Group, stressed: "The hotel will adhere to the concept of 'pragmatic service and quality first' and provide supporting support for industrial upgrading in the north of the city." At present, Xindu District is accelerating to build an industry-city integration demonstration zone, and the hotel is located in a cluster of education, medical care, trade and other resources, with significant development potential.
At 8:09, with the sound of the gun salute, representatives of various departments jointly cut the ribbon, and shareholders and guests took a group photo in the hotel lobby. The ceremony focused on business introduction and field visit. After the event, the hotel team immediately put into trial operation reception.


Service orientation: Help regional integration of industry and city
As an important supporting set for the new consumption vitality area in the north of the city, Aixin Shangyan Hotel clearly serves three core groups: First, wholesale merchants in Chengdu International Trade City, providing accommodation, guests and small and medium-sized exhibition services; The second is the Phoenix Mountain Sports Park events and concerts of the spectator flow; The third is the tourism team recruited by tourism companies.
At present, the hotel has signed long-term cooperation agreements with many surrounding enterprises, including providing foreign guests reception services for the furniture industrial park, and cooperating with the medical park to develop health-themed rooms. During the trial operation period, the hotel opened the activities of top up 10,000 yuan and give 20,000 yuan to undertake 5-50 tables each table 888 yuan banquet activities, room pricing range of 188-498 yuan/night, catering per capita consumption of 40-150 yuan, the main cost-effective strategy.
The opening of Aixin Sentient Shangyan Hotel has filled the gap of business hotels in the northern district of city. Under the background of the continuous promotion of the "Northern Reform" strategy in Chengdu, this comprehensive hotel, which integrates accommodation, catering and conference affairs, will form linkage with the "Golden Pomfret & Frog" and Aixin International Tourism, injecting new vitality into the regional business development. Just as Chairman Lin Quanzhong said: "We want to be a 'service provider' for the development of the north of the city, so that every guest can feel the real convenience and quality."